Latest Publications - Conference Papers
Conference Papers
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Huang, H. Y., & Hou, S. T. 2014. How to Build a Cross-Cultural Brand by Merging Cultural Elements: Case Study of Taiwanese Cultural Creative Brands. 2014 Annual Meeting of Academy of International Business. Vancouver, Canada. June 23-26, 2014.
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Fan, S. L., & Hou, S. T. 2014. How and When is Service Employees’ Subjective Happiness Triggered? 2014 Management Theory and Practice Conference. Japan. April 4-5, 2014.
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Hou, S. T., Wang, Y. C., & Luo, J. G. 2012. An Empirical Study of Vacancy Rate of Taxi with Service Inventory and Online Shift Arrangement System. 19th ITS World Congress. Vienna, Austria. Oct 24-26, 2012.
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Hou, S. T., Fan, S. L., & Lien, W. C. 2012. The Power of Sense of Belonging: An Empirical Study of a Community-based Service Organization. The 22nd International Conference of Pacific Rim Management. Rosemead, California. July 12-14, 2012.
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Hou, S. T. & Fan, H. L., 2012. Psychological Ownership and Subjective Happiness: The Mediating Effect of Flow Experience and the Moderating Effect of Perceived Cooperative Climate. 2012 Academy of Management Annual Conference, Boston, USA. Aug 3-7, 2012.
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Hou, S. T., Fan, H. L., & Lien, W. C., 2012. Sense of Belonging and Its Effects on Technology Use: Two Empirical Studies of a GPS Dispatching Taxi Fleet. IAMOT Annual International Conference, Hsinchu, Taiwan. March 18-22, 2012.
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Hou, S. T. & Lin, H. C., 2011. Navigating Technology Responsiveness: A Study of a GPS Dispatching Taxi Fleet. 2011 Academy of Management Annual Meeting, San Antonio. August 12-16, 2011
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Hou, S. T., Lien, W. C., Lung, C. F., Lin, Y. C., & Lin, Y. Y. 2011. How Positive Psychology Capital Influences Taxi Driver’s technology Use toward Location-based System: An Empirical Study of iTaxi Fleet. The 11th Asia-Pacific ITS Forum & Exhibition, Kaohsiung. June 8-10, 2011.
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Hou, S. T. 2010. Technology Adoption and Psychological Ownership, 2010 Global Marketing Conference, Tokyo, Japan. 9-12 September, 2010.
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Hou, S. T., 2009. Making senses of technology: A triple contextual perspective of GPS use in the taxi industry, 2009 Academy of Management Annual Meeting, Chicago, Illinois, USA.
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Hou, S. T., Fan, H. L. and Han, S. Y., 2009. Sense of belonging and its effects on technology use: A study of a GPS dispatching taxi fleet, 2009 Academy of Management Annual Meeting, Chicago, Illinois, USA.
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Hou, S. T. and Fan, H. L., 2008. The antecedents and consequences of belonging for the community of practice: A longitudinal study on technology adoption in taxi industry, 2008 Asia Academy of Management Conference, Taipei.
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Hou, S. T., 2008. Does perceived mattering matter in technology use at individual and communities of practice levels , 2008 Academy of Management Annual Meeting, Anaheim, California, USA.
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Hsiao, R. L. and Hou, S. T., 2008. Sensual cabbies: senses and sensitivities towards technology structuring with emergent innovations. 2008 Academy of Management Annual Meeting, Anaheim, California, USA.
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Hou, S. T., Wu, S. H. and Hsu, M. Y., 2007. Does psychological ownership matter in the context of franchise organization? 2007 Academy of Management Annual Meeting, Philadelphia, USA.
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Hsiao, R. L., Wu, S. H. and Hou, S. T., 2007. Critical curse: Variegated social influences in blocking critical mass of users. 2007 Academy of Management Annual Meeting, Philadelphia,USA.
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Hou, S. T., 2007. Antecedents and consequence of entrepreneurial alertness in franchise chain: Awareness-Motivation-Capability perspective, APAMB 2007 Annual Conference, Singapore.
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Hou, S. T., Wu, S. H. and Hsu, M. Y., 2006. Psychological ownership and technology adoption, 2006 Annual Meeting of the Academy of Management, Atlanta, USA.
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Hou, S. T., Huang, Y. M., Lo Y. J. and Li, S. C., 2006. Feeling of ownership: Development of psychological ownership scale in the context of technology usage, 2006 Academy of Management Annual Meeting, Atlanta, USA.
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黃秀英、侯勝宗、林安鴻,2014。如何融合文化元素打造跨文化品牌: 以華人文創品牌為例,文化創意產業發展研討會,政治大學,台北。
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侯勝宗、樊學良、連婉茜,2012。真心或假意?情緒勞務和創新行為之關係,2013臺灣組織與管理學會(TAoM)年會暨研討會,中山大學,高雄。(年度最佳論文獎)
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侯勝宗、樊學良、連婉茜,2012。Helping Yourself by Helping Others: A Longitudinal Study of Taxi Drivers,2013臺灣組織與管理學會(TAoM)年會暨研討會,中山大學,高雄。
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Hou, S. T. & Fan, H. L., 2010. With the Good We Become Good: The Mediation Effect of Technology Use for Positive Psychological Outcome of Community Members. Taiwan Academy of Management Conference, Taipei. 1-2 October, 2010.
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Hou, S. T. & Fan, H. L., 2010. The Relationships among Organizational Belonging, Flow Experience, and Positive Behaviors of Employees in a Beauty Salon Organization. Taiwan Academy of Management Conference, Taipei. 1-2 October, 2010.
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侯勝宗、連婉茜、樊學良,2012。服務庫存創新管理:台灣大車隊空中排班實證研究,2012年中華民國科技管理論文研討會,元智大學,桃園。(年度最佳論文獎)
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侯勝宗、連婉茜、王想,2012。文化創意廠商管理自有品牌與委託代工的雙融研究:一個台灣個案公司,2012創新研究國際研討會,政治大學,台北。
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侯勝宗、黃宣甯,2012。科技信任如何影響使用者的採納:台灣大車隊實證研究,2012商管與資訊研討會,台北。
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侯勝宗、魏宏達,2012。社會底層組織正向心理因子與創新績效行為相關分析-台灣大車隊實證研究,2012臺灣商管與資訊研討會,台北。
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劉自成、侯勝宗,2011。Seeing is Believing: A Previously Neglected Reason for Information Stickiness,2011文化創意產業發展研討會,台北。
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侯勝宗、李致輝、林鴻興,2011。臺灣宅配產業競爭性互動之研究,2011中華民國科技管理論文研討會,中興大學,台中。
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侯勝宗,2011。From OEM/ODM to OBM in Managing Competition-Cooperation in the Value Chain: The Case of HTC,第二屆動態競爭國際論壇-競合雙融,台北。
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侯勝宗,2010。與對手競爭顧客:連鎖服務產業的動態競爭探索,2010年中華民國科技管理論文研討會,政治大學,台北。
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侯勝宗、連婉茜,2009。跟隨者廠商競爭性回應特徵與績效之關係:台灣連鎖便利商店實證研究,2009年中華民國科技管理論文研討會,大同大學,台北。
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廖順章、侯勝宗,2009。上下游廠商動態競爭與合作關係探討:台灣3C連鎖通路業實證研究,2009年中華民國科技管理論文研討會,大同大學,台北。
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許展嘉、侯勝宗,2009。生活服務型連鎖加盟店與總部間不合作關係之研究-以顧客交易關係觀點,2009年中華民國科技管理論文研討會,大同大學,台北。
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侯勝宗、樊學良,2009。個人歸屬感與其正向心理產出:計程車實務社群研究,2009台灣組織與管理學會年會,靜宜大學,台中。
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侯勝宗、連婉茜,2009。跟隨者廠商競爭性回應特徵與績效之關係:台灣連鎖便利商店實證研究,2009台灣組織與管理學會年會,靜宜大學,台中。
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陳則文、侯勝宗,2008。多元工作實務對於科技使用與創新結果影響之研究:以台灣大車隊為例, 2008年中華民國科技管理論文研討會,政治大學,台北。(年度最佳論文獎)
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王彥程、李慶芳、侯勝宗,2008。知識結構對科技採納之影響:以半導體製程為例, 2008年中華民國科技管理論文研討會,政治大學,台北。
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陳翊軒、侯勝宗、陳維隆,2008。廠商間競爭不對稱衡量:台灣大型面板產業實證分析”,2008年中華民國科技管理論文研討會,政治大學,台北。
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連婉茜、侯勝宗,2008。跟隨者回應特徵與績效的關係─以統一超商Hello kitty全店行銷個案研究,2008年中華民國管理科學論文研討會,台北。
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廖順章、侯勝宗,2008。上下游廠商動態關係之探討:以3C連鎖通路為例,2008年中華民國管理科學論文研討會,台北。
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侯勝宗、柯佳儀,2008。跨國科技採納研究:制度情境配適與地方實務調適雙元觀點,2008第12屆科際整合管理研討會,東吳大學,台北。
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侯勝宗,2007。Antecedents and Consequence of Entrepreneurial Alertness in Franchise Chain: Awareness-Motivation-Capability Perspective,第五屆創新與創造力研討會,台北。
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侯勝宗,2007。科技使用經驗、組織認同與科技意會之關聯性研究,2007年中華民國科技管理論文研討會,台中。
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侯勝宗、卓孟蓉、邱怡蓉、陳子音,2007。競爭簡爭化、慣性與績效:台灣連鎖便利商店研究,2007年中華民國科技管理論文研討會,台中。
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侯勝宗,2007。負面科技意會的前因探討:台灣大車隊實證研究,第一屆台灣組織與管理年會(TAOM)研討會,台北。
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章景翔、侯勝宗,2007。關鍵社群對創新擴散的影響:以全民程車為例,2007年中華民國科技管理論文研討會,台中。