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Hou Sheng-Tsung is a Professor at the Graduate Institute for Management of Technology at Feng Chia University. He holds a Master's Degree in Business Administration and a PhD Degree in Technology and Innovation Management, both at National Chengchi University. He specialises in Technology Adoption and Diffusion and Competitive Dynamics as well as Qualitative Research. He currently serves as a member of the Taipei City Public Transportation Development Association and is the former CEO of Shiteh Organic Pharmaceutical Co., Ltd as well as Mythink Technology Co. He has also been a Marketing and Sales Manager at National Technical Equipment Co.

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Hou Sheng-Tsung's research focuses on Innovation and Technology Adoption within organisations in the living industries and their diffusion in society as a whole. In particular, he has investigated how taxi drivers in Singapore and Taiwan have adopted an innovative GPS dispatch system. Using a combination of field research and comprehensive qualitative interviews on the one hand, and questionnaires on driver's adoption behaviour on the other, he has used a longitudinal approach to his research on the industry.



He has been a Postdoc at the University of Virginia Darden School of Business fully sponsored by the Taiwanese Ministry of Education, and also a visiting scholar at the National University of Singapore sponsored by National Chengchi University. His research plan entitled Innovative Business Models in Service Industries: A Comparison of the GPS Dispatch Systems Used by Singapore's Comfort Taxi and Taiwan Taxi has received funding from the Sayling Wen Cultural & Educational Foundation and the National Tsing Hua University School of Economics and Management. His publications have appeared in a number of English-language and Chinese-language journals, including Academy of Management Perspectives, Information and Organization, Journal of Creative Behavior, and the International Journal of Entrepreneurship Behaviour & Research. Together with Prof. Ruey-Lin Hsiao of National Chengchi University, he has published a Chinese-language book, the title of which translates to Technology Sense-making: The Human Orbit of GPS Dispatch Systems.